PR and Social Media Agency in London and the UK

A PR and social media agency manages how your brand shows up, both in the press and on your own channels, and keeps the two saying the same thing. For most hospitality and lifestyle brands, the work is a mix of the following:

• Social media strategy, deciding which channels matter for your brand and what to say on each.
• Content creation and planning, from photography and video to captions and a posting schedule.
• Community management, replying to comments and messages in your brand's voice.
• PR and earned coverage that gives your channels credible stories to amplify.
• Campaigns around launches, seasonal moments and events, planned across press and social together.
• Reporting that ties social activity back to enquiries and bookings, not just followers.

The value is in the join. When one senior team runs both, a piece of press coverage becomes social content, and a strong social moment can become a press story, so nothing is wasted and nothing contradicts.

Someone might see your hotel in a magazine, check your Instagram before they book, then message you a question, all in the same afternoon. If your PR and your social are run by different people with different tones, that journey feels disjointed. Managed together, the press coverage gives your channels something credible to talk about, and your channels give that coverage a longer life, so each makes the other work harder.

Hospitality and lifestyle brands live or die on how they look and feel, which makes social a natural fit, but also an easy thing to get wrong. Guests use social for inspiration and to check a place is what it claims to be before they book, so consistency and quality matter more than volume. A good content plan balances the polished with the human, so your feed feels current and real rather than staged.

One well-known guideline is the 5-3-2 rule: of every ten posts, roughly five share content from others that your audience will value, three are your own original content, and two are more personal and human. It is a starting point rather than a rule to follow slavishly, but it captures the balance that keeps a feed from feeling like a billboard. We plan social around your commercial calendar and connect it to your hospitality PR, so social and coverage build on each other.

Joined-up PR and social media earns its keep when your press and your channels are not yet telling one story. A few situations we see often:

• A boutique hotel that wants its social channels and its press coverage telling one consistent story, rather than two versions of the brand.
• A restaurant that wants social content, community management and PR handled together around launches and seasonal moments.
• A wellness or lifestyle brand that wants a credible social presence alongside earned media coverage, so the two reinforce each other.
• A hospitality brand tired of social and PR being run by different people with different messages that do not line up.

Good social media is measured against what you set out to achieve, not follower counts alone. Depending on the goal, that can mean reach and engagement among the right audience, growth in a genuinely interested following, saves and shares, website clicks, direct messages and enquiries, and ultimately bookings. We agree the measures that matter to you before we start, then report on them in plain language. Social can support awareness, community and demand, though no agency can promise a set number of bookings.

Social media management is usually arranged as a monthly retainer, scaled to how many channels you want covered, how much content you need and whether PR sits alongside it. A single well-run channel with regular content costs less than a full programme across several platforms with campaigns and community management. Rather than quote a fixed package, we prefer to understand your goals first, then suggest a level of support that fits. A short conversation is the quickest way to get a realistic sense of cost.

If you are comparing PR and social media agencies, or looking for a social media agency that understands hospitality and lifestyle brands, the right choice depends less on size and more on fit. A few things worth checking before you sign anything:

• Genuinely joined up: do the same people run your PR and your social, or is it two teams with two tones of voice?
• Sector experience: do they understand hospitality, travel and lifestyle audiences, or is it a sideline?
• Who runs the account: will senior people work on it day to day, or only appear at the pitch?
• Content quality: does their work look like your brand at its best, rather than generic templates?
• Honest measurement: will they tie social to enquiries and bookings, rather than follower counts alone?

Here is what a boutique, senior-led model gives you:

• Direct access to senior consultants who do the work themselves.
• Highly personalised account management.
• PR and social planned as one story, not handed between teams.
• Specialist relationships across hospitality, travel and lifestyle media.
• A leaner structure, so senior time sits at the centre of your account.

Kitten & Shark is based in London and works with brands across the UK and Europe. A London base matters for a PR and social media agency because so much of the national travel, lifestyle and consumer media sits in the city, which keeps the relationships that earn coverage close at hand. The social work itself reaches wherever your audience is, from a city hotel to a country house property, a restaurant group or a travel brand.

Kitten & Shark is a boutique PR consultancy whose senior consultants work directly on your account. Founder Clemmie Mason-Pearson has more than 17 years of experience in lifestyle and hospitality PR, with long-standing relationships with the editors, journalists and creators who shape these sectors. Because the team is small, everyone knows every account, so your brand always has a senior contact who knows the details.

Alongside the core team, we draw on a wider network of specialists across event handling, celebrity booking, hotel sales, social media management, digital marketing and SEO, international media, media buying, and crisis management, so you get the focus of a small agency with the reach of a larger one. We plan every account with the same brands in mind: boutique and independent hotels, four and five-star properties, premium hospitality names, restaurants, wellness spaces, and distinctive travel brands.