Kitten & Shark is a boutique lifestyle PR agency in London, working with hotels, travel brands, restaurants, wellness businesses and consumer brands across the UK and Europe. A lifestyle PR agency helps these brands earn media coverage, build credibility and stay visible to the people who book, visit, recommend and write about them. We are a close-knit team of three senior PR consultants, so the people you meet in the first conversation are the same people who run your account.
If you run an independent country house hotel, a city restaurant, a spa or a small group of properties, and you are relying mostly on repeat guests, word of mouth and the odd Instagram post, lifestyle PR gives your story a clearer route into the travel, food, wellness and lifestyle media your future guests already read.
A lifestyle PR agency manages how a brand is talked about in the media and by the public. For hospitality, travel and consumer brands, that usually means a mix of the following:
The aim is steady, credible visibility in the publications, newsletters and feeds your audience trusts, rather than one-off bursts of attention that fade by the weekend.
Our work sits across lifestyle, hospitality and travel rather than fashion or beauty.
We do not work in fashion or beauty PR. Keeping our attention on hospitality, travel and lifestyle is what keeps our media relationships and sector knowledge concentrated where it counts for you.
If your focus is squarely on rooms and stays, our hospitality PR and travel PR pages go into more detail on each. UK and European independent hotels and small groups are where we spend most of our time.
Lifestyle PR earns its keep at the moments when you have a real story to tell and the right people are not yet hearing it. A few situations we see often:
Most clients work with us on a retainer that blends a few of the services below, shaped around what the brand needs that quarter.
| Service | What it supports |
|---|---|
| Press office and media relations | Day-to-day coverage, journalist requests, images, quotes and reactive opportunities |
| Launch and campaign PR | New openings, refurbishments, menus, spas, packages and seasonal moments |
| Travel and lifestyle media | Coverage in national, regional, travel, food and wellness titles, in print and online |
| Influencer and content partnerships | Hosted stays, gifting and creator collaborations that fit the brand |
| Events and press trips | Press dinners, launches and trips that bring the experience to life |
| Reputation and crisis support | Protecting the brand when timing, accuracy and tone matter most |
With a larger agency, you often meet senior people during the pitch and then work with a junior team once the contract is signed. We work the other way round. The three senior consultants you meet are the three who run your account, day to day.
Because the team is small, everyone knows every account, so there is no waiting for the one person who understands your brand to come back from leave. When a project needs more hands, we draw on a wider network of trusted specialists across events, hotel sales, social media, digital marketing, SEO, international media and crisis support, without turning your account into a relay race.
You work directly with three senior PR consultants from the first conversation onwards.
No pitch team, no handover to juniors, and one consistent story across every property and platform.
If you are comparing agencies and searching for the best lifestyle PR agency in London, the right choice depends less on size and more on fit. A few things worth checking before you sign anything:
Do they actually work with hotels, restaurants, travel or wellness brands, or is lifestyle a sideline to fashion and beauty?
Will you work with senior people throughout, or be handed to a junior team after the pitch?
Do they have current, genuine contacts with the travel, food and lifestyle journalists you want to reach?
Can they explain what coverage and visibility should look like over three to six months, rather than promising overnight fame?
PR works best when the agency feels like part of your team, not an outside supplier you have to manage.
A lifestyle PR agency helps brands in sectors like hospitality, travel, food and drink, wellness and consumer goods earn media coverage, build their reputation and stay visible to the right audience. The work usually covers press office support, media relations, launch campaigns, influencer partnerships, events and reputation management.
Most lifestyle PR agencies in London work on monthly retainers priced around the scope of work, the level of activity and how senior the team is. Rather than quote a one-size figure, we prefer to talk through what you want to achieve and suggest a level that fits. A short conversation is usually the quickest way to get a realistic sense of cost.
PR builds over time. As a rough guide, expect three to six months to see consistent coverage and a steady rhythm of media interest. Some launch moments land quickly, but the real value comes from sustained visibility and the reputation that builds alongside it.
PR earns third-party coverage and credibility, a travel editor recommending your hotel, a journalist reviewing your restaurant, a trusted creator staying and sharing it. Social media and marketing are channels you own and control. They work best together, with PR giving you the stories and credibility that your own channels then amplify.
Yes. Hospitality, hotels, travel, restaurants, wellness, food and drink and considered consumer brands are exactly where we focus. We do not work in fashion or beauty PR, which keeps our media relationships and sector knowledge concentrated where it counts for you.
We are based in London, but we work with brands across the UK and Europe. Independent hotels and small hotel groups are a particular focus, whether they sit in a city, by the coast or out in the countryside.
They do different jobs. Advertising buys short-term reach on your terms, while PR builds longer-term credibility through coverage you have earned rather than paid for. Many hospitality and lifestyle brands use both, with PR doing the trust-building and advertising adding reach when there is something specific to push.
A boutique agency tends to be senior-led, with the people who win the work also doing it. You get direct access, quicker decisions and one consistent story, rather than a large team where your account can get lost. The trade-off is scale, which is why a good boutique agency keeps a wider network of specialists on hand for bigger projects.