Wellness and Spa PR Agency in London

A wellness PR agency manages how a spa or wellness brand is understood by the media and the people it wants to reach. The work usually brings together the following:

• Media relations with the health, wellbeing, travel and lifestyle journalists who cover spas and wellness.
• A press office that provides images, facts, treatment details and expert comment quickly when a title is on deadline.
• Launch and campaign PR for new treatment menus, retreats, spa openings and product launches.
• Influencer and content partnerships with credible wellbeing and lifestyle voices, chosen for trust rather than follower count, supported by digital PR that can support your visibility across search and AI recommendations.
• Expert positioning, putting your therapists, practitioners or founder forward as knowledgeable, quotable voices.
• Reputation and credibility work, so claims are handled carefully and the brand is taken seriously.

Spa and wellness PR is the work of building visibility, credibility, and trust for a spa or wellness brand through coverage you have earned rather than paid for. It spans hotel spas, day spas, destination spas, retreats, and wellness product brands across areas such as fitness, nutrition, sleep, mental wellbeing, and self-care.

Because wellness is a trust-led category, the emphasis is on credible, accurate coverage in titles people believe, not just volume. The work stays focused on health and wellbeing, expert-led and evidence-aware. For brands that sit across wellness and broader consumer lifestyle categories, the two often work well in parallel.

Wellness and spa PR services, and what each one supports

Wellness and spa PR earns its keep when you have a real story and the right people are not yet hearing it. A few situations we see often:

• A hotel spa launching a new treatment menu or wellness retreat that wants coverage in wellbeing, health and lifestyle media.
• A standalone wellness brand building credibility with health and lifestyle journalists before a funding round or a retail launch.
• A country house hotel adding a spa and wanting the story in front of travel and wellness editors as a reason to book a stay.
• A wellness business that keeps being told it has a great product but cannot get past the same handful of journalists, and needs wider, credible coverage.

Wellness is booming, and that is both the opportunity and the problem.

Figures from the Global Wellness Institute, Global Wellness Economy Monitor 2025.

More money means more brands, more claims, and more noise, which makes independent credibility the thing that sets you apart.

A feature in a health title a reader trusts, a spa reviewed by a travel editor, or your founder quoted as an expert does more for trust than any amount of paid promotion, because someone credible chose to feature you. That is exactly what spa and wellness PR is built to earn.

Wellness and spa PR is usually a monthly retainer, with one-off launches sometimes run as a project. Boutique, senior-led consultancies typically start from a few thousand pounds a month, while bigger briefs with heavy launch, event, or influencer activity cost more.

Because our model is senior-only, you are paying for experienced people doing the work. We quote on what you actually need, so a short conversation about your goals is the best starting point.

If you are weighing up wellness PR agencies, or looking for a health and wellness PR agency in particular, the right choice depends less on size and more on fit.

Worth checking before you sign anything

• Sector experience: do they already work with spas and wellness brands and know the health, wellbeing and lifestyle media?
• Credibility and care: will they handle health claims accurately, so coverage builds trust rather than risk?
• Who does the work: senior people on your account throughout, not a pitch team who then disappear.
• The right relationships: current contacts with the journalists and editors who actually cover wellness.
• The PR and search link: coverage that can also support your visibility across Google and AI search.
• Honest measurement: reporting tied to enquiries, sales and coverage quality, not vanity numbers.

What a boutique, senior-led model gives you

• Direct access to senior consultants throughout your account.
• Highly personalised account management from the first conversation.
• Fast, direct decision-making with no layers of sign-off.
• Close, senior-level relationships across health, wellbeing and lifestyle media.
• A leaner agency structure, so senior time sits at the centre of your account.

Kitten & Shark is based in London and works with spas and wellness brands across the UK and Europe. A London base matters for a health and wellness PR agency because the national health, wellbeing, travel, and lifestyle desks are concentrated in the city, along with many of the wellbeing influencers who shape the category.

The work reaches wherever your audience is, from a city day spa to a country house hotel spa or a wellness brand selling nationwide.

Kitten & Shark is a boutique PR consultancy where our senior consultants work directly on your account. Founder Clemmie Mason-Pearson has more than seventeen years in lifestyle and hospitality PR, including wellbeing and spa, with long-standing relationships among the editors, journalists and influencers who shape these sectors. Because the team is small, everyone knows every account, so your spa or brand always has a senior contact who understands the detail.

Alongside the core team, we draw on a wider network across event handling, celebrity booking, hotel sales, social media, digital marketing and SEO, international media, media buying and crisis management, so you get the focus of a boutique agency with the reach of a larger one. We work across hotel spas, standalone wellness brands and country house spas. Our focus remains firmly on health and wellbeing, which keeps our media relationships concentrated where they count for you.