SEO and Digital PR Agency in London and the UK

An SEO and PR agency makes sure the brands people read about are also the brands they can find. In practice, the work is a mix of the following:

• Technical and on-page SEO, so your website is easy for search engines to crawl, understand and rank.
• Content and keyword work, so your pages answer what your audience is actually searching for.
• Digital PR that earns coverage and links from the travel, food, lifestyle and consumer titles your customers trust.
• Building the kind of authority that supports your visibility across Google and AI search over time.
• Clear reporting that connects coverage, links and rankings to enquiries and bookings, not just traffic.

The point of combining them is simple. SEO makes sure you can be found, and PR gives search engines and readers reasons to trust you. Handled together, each makes the other work harder.

Digital PR earns coverage on trusted websites, and the links that come with it are one of the signals search engines use to judge authority. That is the overlap between PR and search: the same story that gets your hotel featured in a national title can also strengthen the pages you want to rank. Our sister page on how digital PR supports SEO goes into the mechanics in more detail. On this page, the focus is on what it means to have one agency handle both.

When SEO and PR are run by separate suppliers, they often pull in different directions: the PR team wins coverage that never links back, and the SEO team chases links the brand would never want its name near. Under one senior team, a single plan decides which stories to tell, which pages they should support and how success is measured, so the coverage and the search work add up to more than the sum of their parts.

• Technical and on-page SEOA site search engines can crawl, understand and rank.
• Content and keyword strategyPages that answer what your audience is searching for.
• Digital PR and link earningCoverage and links from trusted travel, food and lifestyle titles.
• Authority and reputation buildingVisibility across Google and AI search built over time.
• AI search visibilityClear, factual content AI tools can draw on and cite.
• Reporting and measurementCoverage, links and rankings tied back to enquiries and bookings.

Joined-up SEO and PR earns its keep when your coverage and your website are not yet working as one. A few situations we see often:

• A hotel that wants its PR coverage and its website working together, so it both ranks on Google and gets found by the right guests.
• A travel or lifestyle brand that wants SEO and digital PR joined up under one team, rather than run by separate suppliers who never talk to each other.
• A hospitality business with good press coverage but poor rankings, that needs the SEO side handled properly too.
• A brand that wants to show up on Google and in AI search when people look for its category, not only when they search for its name.

More of your customers than ever begin with a search, and increasingly with an AI tool. When someone asks Google or an AI assistant for the best places to stay, eat or visit, the brands that are written about clearly and often, and linked to by trusted sites, are the ones those tools are most likely to surface. That is why coverage and search belong together.

Digital PR is one of the most credible ways to earn those links, because they come from real editorial coverage rather than being bought. Where a brand also needs paid support or content, we bring in digital marketing through our wider network, so every part pulls in the same direction. No agency can promise a specific position on Google, but combining SEO and PR is one of the most durable ways to support your visibility.

Good SEO and PR is measured against what you set out to achieve, not vanity numbers. Depending on the goal, that can mean rankings for the terms that matter, growth in organic traffic, the quality and authority of the links you earn, coverage in the titles your customers read, and ultimately enquiries and bookings. We agree the measures that matter to you before we start, then report on them in plain language. SEO takes time, so we look at the trend over months, not a snapshot from one week.

SEO and PR is usually arranged as a monthly retainer, because both build over time rather than switching on overnight. The right level depends on how competitive your market is, the state of your website and how much coverage you want to earn. Rather than quote a fixed package, we prefer to understand your goals first, then suggest a level of support that fits. A short conversation is the quickest way to get a realistic sense of cost.

If you are comparing SEO and PR agencies, or looking for an SEO and digital PR agency that understands hospitality and lifestyle brands, the right choice depends less on size and more on fit. A few things worth checking before you sign anything:

• Genuinely joined up: do the same people plan your SEO and your PR, or are they two teams that never speak?
• Sector experience: do they understand hospitality, travel and lifestyle audiences, or is it a sideline?
• Who runs the account: will senior people work on it day to day, or only appear at the pitch?
• Quality of links: do they earn coverage from titles you would be proud of, rather than chasing any link going?
• Honest measurement: will they tie the work to enquiries and bookings, rather than traffic alone?

Here is what a boutique, senior-led model gives you:

• Direct access to senior consultants who do the work themselves.
• Highly personalised account management.
• SEO and PR planned as one, not handed between teams.
• Specialist relationships across hospitality, travel and lifestyle media.
• A leaner structure, so senior time sits at the centre of your account.

Kitten & Shark is based in London and works with brands across the UK and Europe. A London base matters for an SEO and PR agency because so much of the national travel, lifestyle and consumer media sits in the city, which keeps the relationships that earn coverage and links close at hand. The work itself reaches wherever your customers are, from a city hotel to a country house property, a restaurant group or a travel brand.

Kitten & Shark is a boutique PR consultancy whose senior consultants work directly on your account. Founder Clemmie Mason-Pearson has more than 17 years of experience in lifestyle and hospitality PR, with long-standing relationships with the editors, journalists and publishers who shape these sectors. Because the team is small, everyone knows every account, so your brand always has a senior contact who knows the details.

Alongside the core team, we draw on a wider network of specialists across event handling, celebrity booking, hotel sales, social media management, digital marketing and SEO, international media, media buying and crisis management, so you get the focus of a small agency with the reach of a larger one. This work sits alongside our hospitality PR and media relations, with the same brands in mind: boutique and independent hotels, four and five-star properties, premium hospitality names, restaurants, wellness spaces and distinctive travel brands.