Digital Marketing and PR Agency in London and the UK

A digital marketing and PR agency looks after how your brand is seen and found across every digital channel, and ties it back to your PR so the messages line up. For most hospitality and lifestyle brands, the work is a mix of the following:

• PR and earned coverageIn the travel, food, lifestyle and consumer titles your customers trust.
• SEO and contentSo your website answers what people are searching for and is easy to find.
• Social mediaKeeping your brand visible and consistent where your audience spends its time.
• Paid media and media buyingPutting budget behind the moments that matter, such as launches and seasonal pushes.
• Email and owned channelsSo you keep talking to guests who already know you.
• Measurement and reportingTying the activity back to enquiries and bookings, not just clicks.

The value is in the join. When one senior team plans all of it, a piece of PR coverage can feed your content, your search work can shape your paid campaigns, and nothing pulls in a different direction.

Because your customers do not experience your marketing in separate boxes. Someone might read about your hotel in a national title, search for it later, see a social post, then click a paid ad before they book. If your PR, search, social and paid are run by different suppliers who never speak, those moments do not add up. Joined-up digital marketing and PR makes sure they do, so each channel makes the others work harder rather than competing for budget and attention.

The shift towards digital is why this matters more each year. When search and social carry that much weight, the brands that plan them alongside their PR, rather than in isolation, tend to get more from every pound.

Hospitality and travel brands have particular needs, and a joined-up programme should reflect them. Guests research online and increasingly ask AI tools for recommendations before they book, so being easy to find matters as much as being talked about. Seasonality shapes when to push and when to hold back. And direct bookings are usually worth more than those that come through third parties, so the aim is to build demand you own rather than demand you rent.

That is why we plan digital marketing around your commercial calendar, not a generic template, and connect it to your hospitality PR and digital PR and visibility so coverage, search and social all point guests towards booking with you directly.

Combined digital marketing and PR earns its keep when your channels are working, but not together. A few situations we see often:

• A hotel group that wants PR, content, social and search planned as one joined-up programme, rather than as separate projects with separate suppliers.
• A travel or restaurant brand that has PR working well and wants the wider digital marketing to match it.
• A lifestyle brand that wants one senior team across PR and digital, instead of several disconnected agencies that never speak to each other.
• A hospitality business that wants its digital marketing tied to enquiries and bookings, not just activity and monthly reports.

Good digital marketing is measured against what you set out to achieve, not vanity numbers. Depending on the goal, that can mean coverage in the right titles, rankings and organic traffic, social reach and engagement, the return on paid campaigns, and ultimately enquiries and direct bookings. We agree the measures that matter to you before we start, then report on them in plain language, so you can see how the parts add up rather than reading six disconnected reports.

A joined-up programme is usually arranged as a monthly retainer, scaled to how many channels you want covered and how competitive your market is. Some brands start with PR and one or two digital channels, then add more as it proves its worth. Rather than quote a fixed package, we prefer to understand your goals and budget first, then suggest a level of support that fits. A short conversation is the quickest way to get a realistic sense of cost.

If you are comparing digital marketing and PR agencies, or looking for an integrated agency that understands hospitality and lifestyle brands, the right choice depends less on size and more on fit. A few things worth checking before you sign anything:

• Genuinely joined up: do the same people plan your PR and your digital, or is it several teams that never speak?
• Sector experience: do they understand hospitality, travel and lifestyle audiences, or is it a sideline?
• Who runs the account: will senior people work on it day to day, or only appear at the pitch?
• Tied to results: do they connect the work to enquiries and bookings, rather than activity alone?
• The right breadth: can they cover PR, search, social and paid without spreading themselves too thin?

Here is what a boutique, senior-led model gives you:

• Direct access to senior consultants who do the work themselves.
• Highly personalised account management.
• PR and digital planned as one programme, not handed between teams.
• Specialist relationships across hospitality, travel and lifestyle media.
• A leaner structure, so senior time sits at the centre of your account.

Kitten & Shark is based in London and works with brands across the UK and Europe. A London base matters for a digital marketing and PR agency because so much of the national travel, lifestyle and consumer media sits in the city, which keeps the relationships that earn coverage close at hand. The digital work itself reaches wherever your customers are, from a city hotel to a country house property, a restaurant group or a travel brand.

Kitten & Shark is a boutique PR consultancy whose senior consultants work directly on your account. Founder Clemmie Mason-Pearson has more than 17 years of experience in lifestyle and hospitality PR, with long-standing relationships with the editors, journalists and publishers who shape these sectors. Because the team is small, everyone knows every account, so your brand always has a senior contact who knows the details.

Alongside the core team, we draw on a wider network of specialists across event handling, celebrity booking, hotel sales, social media management, digital marketing and SEO, international media, media buying, and crisis management, so you get the focus of a small agency with the reach of a larger one. We plan every programme with the same brands in mind: boutique and independent hotels, four and five-star properties, premium hospitality names, restaurants, wellness spaces, and distinctive travel brands.