We are an event PR agency that handles the media work around a dated moment: securing journalist and creator attendance, issuing media invitations, writing press materials, managing press on the day, and following up coverage once the doors close. We cover restaurant and bar openings, hotel and spa launches, press trips and familiarisation visits, product and menu launches, seasonal activations, and awards or anniversary moments.
Hospitality PR agency work makes up the bulk of our remit, and our clients are hotels, restaurant and bar groups, travel operators, wellness brands, and lifestyle products across the UK. The aim is awareness, coverage, and booking momentum tied to the date in your diary.
Event management covers the venue, production, staffing, budgets, and run of show. Event PR covers who hears about it and what gets published. We deliver the PR around events and work alongside your in-house event team, venue team, or production partner rather than replacing them. We take ownership of the press and creator portion of the guest list, the spokesperson briefing, the press area and interview slots, and the asset capture requirements that journalists and picture desks need afterwards. Your team owns the floor, the service, and the timings.
A restaurant opening is the cleanest example. The operator runs the kitchen, the covers, and the staffing on opening night. We run the press list, the embargo, the arrivals schedule for critics and listings editors, and the next-day follow-up with titles that could not attend. Where the brief is broader positioning rather than a single evening, that strategy work sits with Brand Launch PR.
We scope deliverables based on the event type and the available lead time. Press list building, pitching, and journalist relationships underpin all of it, the same discipline we apply in Media Relations. Where talent is part of the plan, we approach creators whose audiences align with your target guests, diners, or travellers, and manage the briefing and deliverables through our Celebrity PR work.
| Service | What it covers | Typical event type | Timeline |
|---|---|---|---|
| Media strategy and press list build | Angle development, target titles by section and beat, embargo planning | Hotel launch, restaurant opening | 8 to 12 weeks before |
| Press invitations and journalist attendance | Invitation copy, personalised pitching, follow-up, and confirmed attendance tracking | Press event, preview dinner | 6 to 8 weeks before |
| Press releases and media assets | Release, fact sheet, image and video asset packs, press-ready download link | Product or menu launch | 4 to 6 weeks before |
| Creator and talent attendance | Creator identification, approach, briefing, and deliverable agreement | Pop-up, brand activation | 4 to 6 weeks before |
| On-the-day press management | Arrivals, interview slots, spokesperson support, asset capture oversight | Opening night, spa or studio launch | Event day |
| Post-event coverage and follow-up | Distribution to non-attendees, follow-up pitching, coverage report | All formats | 2 weeks after |
We work in six stages.
Hotel and spa openings need regional and national travel desks, trade titles, and a press stay programme that runs for months after launch week. Restaurant and bar launches need food critics, listings editors, and guide submissions timed around opening week, with soft-launch previews used to seed early reviews. For travel operators, the event is often a press trip, a familiarisation visit, or a destination launch, each with its own invitation, hosting, and follow-up sequence.
Wellness brands brief us on studio openings, retreats, and programme launches, with press offers usually a trial class or a shortened retreat format. Lifestyle and consumer brands come to us for product launches, pop-ups, and partnership moments, which we deliver as part of our wider work as a lifestyle PR agency. VisitBritain publishes inbound and domestic visit and spend research, which we use to size the travel press opportunity for a given date.
We work to two models: a project fee for a single event, or a monthly retainer for a calendar of openings and seasonal moments. Cost is shaped by the number of events, press trip logistics, whether talent or creators are involved, whether the target press is regional or national, and the lead time. Short lead times usually raise costs because invitation and follow-up windows are compressed, and the same work has to be delivered in fewer weeks.
Venue hire, production, catering, photography fees, and travel costs normally fall outside the PR scope and are allocated to the event management budget. We flag that split at the proposal stage.
We report on coverage volume, title quality, and message inclusion as the primary measures, then layer on linked coverage and branded search movement around the event date. The Chartered Institute of Public Relations publishes evaluation and measurement guidance that we follow when structuring those reports, rather than relying solely on volume.
We also track enquiries, reservations, and booking momentum in the fortnight after the event, carefully attributing them and never presenting them as the sole cause. Think with Google publishes research on how people plan and research travel and dining decisions online, and consistent earned coverage in credible titles can support your visibility across Google and AI search, because those systems draw on published third-party sources. No agency can guarantee rankings, AI citations, or booking outcomes. What event PR can do is help increase the chances of awareness, coverage, and booking momentum around your date.
We build the press list, develop the angle, invite and follow up with journalists and creators, write the release and fact sheet, brief your spokespeople, manage press on the day, and chase coverage afterwards. The focus is on who hears about the event and what gets published, not the logistics of staging it.
8 to 12 weeks before the date suits most launches, because national monthlies and travel desks work with long lead times. We can work to four weeks, though the press list narrows and the follow-up window tightens. For hotel openings and press trip programmes, 3 to 4 months is ideal.
No. Venue, production, staffing, catering, and run of show stay with your event team or production partner. We own the press and creator elements: invitations, attendance, the press area, interview slots, asset-capture requirements, and all follow-up.
We pitch individually rather than issuing a blanket invitation, using relationships with food, travel, and lifestyle journalists and approaching creators whose audiences align with your target guests, diners, or travellers. Attendance is never guaranteed, so we always build a parallel plan for titles that cannot make the date.
Yes. We work with hotels, restaurants, spas, and travel operators across the UK, targeting regional titles and desks, as well as the national press. Regional coverage often drives nearer-term bookings for a venue outside the capital, so we weight the press list accordingly.
You receive a coverage report covering every piece secured, the title and section, reach data, whether key messages and links were included, and whether the follow-up is still in play. We send it around two weeks after the event, once the slower monthly and print titles have been published.
Yes, and it is one of our most requested formats. We shortlist and invite writers, manage the itinerary from a press perspective, brief your team ahead of arrival, host where needed, and follow up on commissions and publication dates after the visit.
Reputable industry and media sources are used to inform the figures and context on this page.