We are a celebrity PR agency in London working with hotel groups, restaurant and bar operators, travel and destination brands, spas and wellness businesses, and lifestyle products. Our remit is talent partnerships that earn attention for the brand: identifying the right name, making the approach, agreeing on the deliverables, and turning that partnership into coverage, content, and conversation around a launch date.
The work is built to support awareness, coverage, and booking momentum, and coverage on credible titles can support your visibility across Google and AI search. It sits alongside Influencer Marketing rather than replacing it. Every campaign is handled by our senior PR consultants, with no junior handover after the pitch.
Celebrity PR is the practice of securing, managing, and publicising a talent partnership to generate earned coverage and audience attention for a brand. The distinction that matters commercially is who the client is.
The brief, the budget, the approvals, and the measurement all sit with you.
Represents the celebrity and sells their time.
Inside the remit: talent identification and brand-fit analysis, the approach and negotiation with agents and managers, contracting and image usage rights, attendance at openings and press moments, talent-led content, and the media rollout that follows. No agency can guarantee that a named person will attend, post, or endorse. A properly scoped partnership can help increase the chances of a credible name appearing at the right moment, in front of the right press, with usable assets attached.
Talent work rarely stands alone. It usually sits inside a broader programme run by our lifestyle PR agency team, where hospitality PR delivers the press preview or opening night that the talent attends, and press relations convert that moment into coverage.
A boutique, senior-led model gives you:
| Service | What it involves | Typical use case |
|---|---|---|
| Talent sourcing and brand fit | Longlist and shortlist with rationale, audience overlap, availability, and indicative fee bands | A restaurant group is weighing up three possible faces for a launch |
| Approach, negotiation, and contracting | Agent outreach, deliverables, exclusivity windows, image and content usage rights, and approvals | A wellness brand is signing a 6-month ambassador agreement |
| Launch and opening attendance | Talent booking, run of show, photography, press list, and same-night distribution | A hotel opening timed to the first bookable date |
| Ambassador and multi-month partnerships | Content calendar, repeat appearances, seasonal moments, and renewal planning | A destination brand running summer and winter phases |
| Talent-led content and media rollout | Shoot production, interview placement, and exclusives offered to national and sector press | A spa launching a signature treatment |
| Gifting, seeding, and press-day hosting | Product and stay gifting, press days, and talent hosting with disclosure handled correctly | A lifestyle product entering the UK market |
Fees vary with talent, deliverables, and the length of the partnership, so we scope the budget on the intro call rather than publish rate cards.
The wrong name is the most expensive mistake in this category, so selection comes before any approach. We assess audience overlap, tone, geography, press appetite, existing commercial ties, and reputational history, and we prioritise talent and creators whose audiences align with your target guests, diners, or travellers rather than those with the largest follower counts.
Due diligence runs before an agent is contacted: category conflicts, competing partnerships, recent coverage, and anything in the public record that could redirect the story away from your brand. Approaches are made in accordance with the professional standards set out in the CIPR Code of Conduct. Contracting then fixes the commercial detail, including deliverables, exclusivity windows, image and content usage rights by channel and territory, and the approval chain on both sides.
Where a partnership is paid for, gifted, or otherwise incentivised, the content must be clearly identifiable as advertising.
That requirement sits in the CAP Code, and talent carries their own transparency duties set out in the CMA-backed social media endorsements guidance. We build disclosure wording into the contract and the content brief so it is never a last-minute conversation.
These are illustrative scenarios rather than named case studies. For a restaurant launch, talent attend a press preview two weeks before opening, giving national diary and food desks a reason to cover the opening and the reservations team early bookings to work with. For a hotel or resort opening, the partnership is timed to the first bookable date, with travel editors and lifestyle press offered the stay and the story together, which is the pattern our Luxury Lifestyle PR work tends to follow.
For a destination or travel campaign, a talent-led itinerary produces content that feeds press features and social channels from a single production, with usage rights agreed up front. For a spa or wellness brand, a credible face attached to a treatment or product launch supports the launch news hook and an aftercare run of coverage in the months that follow.
We report coverage volume and quality, linked placements, share of voice against your competitive set, social reach on talent-led content, and the enquiry or booking movement you see on your side. Reporting is monthly during a campaign, with a close-out report at the end.
Coverage secured through Media Relations on credible, well-indexed titles can support your visibility across Google and AI search, because those are the sources answer engines draw on when describing a brand. We do not promise rankings, citations, or guaranteed outcomes.
Fees depend on the talent's profile, the deliverables, the exclusivity window, and the usage rights you need. A single appearance at a press preview sits at one end of the range, and a multi-month ambassador agreement with content obligations at the other. We give indicative fee bands with the talent longlist, before you commit to an approach.
Celebrity PR uses a recognised public figure to create a news hook that earns press coverage. Influencer marketing buys reach and content on a creator's own channels. The two work together: the celebrity creates the story, and creators whose audiences align with your target guests, diners, or travellers carry it further.
Plan on 3 to 4 months for a launch-critical partnership. Longlisting takes around two weeks; agent negotiation and contracting typically take 4 to 6 weeks; and monthly magazines need material 2 to 3 months before their issue date. Shorter timelines are possible, though they narrow the pool of available talent and press.
If there is a payment, a free product, a complimentary stay, or any other incentive, the content must be obviously identifiable as advertising. The ASA enforces this through the CAP Code, and CMA-backed guidance sets out what talent must tell their followers. We write disclosure requirements into contracts and content briefs.
Yes. We are based in London because that is where the national press, agents, and talent management sit, and we run campaigns for hotels, restaurants, resorts, and wellness brands across the UK and internationally. For openings outside London, we build the press plan around travel desks, regional titles, and nationals.
No, and we will not frame it that way. Availability, scheduling, and agent decisions sit outside our control. What we can do is select talent with a genuine affinity for the brand, contract for the deliverables clearly, and build contingency into the press plan, which can help increase the chances that the moment lands as intended.
Our senior PR consultants do, from the first approach through to the final report. The same people who scope your campaign handle agent communication, on-the-day logistics, content approvals, and press distribution, so nothing is passed to a junior team after the pitch.
Reputable industry and media sources are used to inform the figures and context on this page.