Kitten & Shark approaches each campaign with a bespoke strategy, tailored to the clients exact requirements.

Whether it is a new launch, reigniting interest in a brand, promoting a specific theme, season or product, Kitten & Shark can offer a wide range of skills and services to drive brand awareness and ultimately generate sales.
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  • Creation and distribution of captivating press materials
  • Proactive and reactive media liaison 
  • Lead generation
  • Group and individual press trip organisation
  • Event concept, coordination and management
  • Copywriting
  • Detailed, informative PR reporting
  • Utilising strong media relationships
  • Corporate and consumer profiling
  • Garnering partnerships and third party opportunities 
  • Media and trend monitoring
  • Media clipping administration


  • Launch campaign planning and timelines
  • Announcement materials prepared and distributed
  • Launch events and media road shows
  • Pre-launch exclusive press invitations
  • Exclusive media placements
  • Corporate and consumer profiling/media training
  • Inaugural press & influencer trips
  • Brand awareness and high quality media coverage generation


Kitten & Shark also works with clients who require PR activations beyond their launch and prides itself on the ability to generate captivating, newsworthy, stories, as well as generating partnerships and brand awareness that transcend beyond the launch period.


Kitten & Shark appreciates that every client is unique and their requirements differ depending on what they are aiming to achieve from Public Relations.

Whether it is a three month PR project, a longer six to nine month campaign to generate a crescendo to an opening, or a retained ongoing campaign to promote a launch, profiling, or news generation - Kitten & Shark offers a flexible approach to contracts and is always happy to discuss options.


Kitten & Shark works with an in-house digital PR and social media team who (on request) can tailor make campaigns and execute strategic digital planning in line with brand requirements.

Kitten & Shark work closely with UK influencers and VIPs both directly and through social influencer agencies, to arrange visits to client properties or for product sampling, in turn raising brand awareness and generating high engagement social media content.

We create interlocking campaigns which enables lifestyle media to overlap with social media and business pages interface with the trade, offering successful, lasting commercial outcomes as the primary objective.


The team has extensive experience working with relevant brands to create unique and exciting partnerships, which not only amplifies brand awareness for both parties and opens up a vast database of like minded contacts but also creates an exciting and engaging news story for the press.

Kitten and Shark handled the press launch for our new brand Elixir Wellness Cruises this summer at a really difficult time, but produced great coverage. The combined knowledge of Clemmie and Annabel in the travel and wellness industry proved invaluable for us.  

Robin Maclear, Managing Director, The Cruise Line

Our work has featured in

What the press think of us

Tim Auld
The Financial Times

Original ideas, persuasive presentation and deft follow up - Kitten & Shark’s portfolio of skills seems to work well for editors and clients alike

Bill Prince

Kitten & Shark knows the meaning of 'going the extra mile' - a request for access to a particular property became a bespoke itinerary that turned a press trip into a particularly memorable experience. I would not hesitate to recommend Kitten & Shark.

Angelina Villa Clarke

I've worked with Kitten & Shark for a few years now, and find the agency to be bright and engaging, with a full grasp of a journalist's needs

Lisa Grainger
The Times

Kitten & Shark has been very helpful at sourcing news stories, and alerting me to clients that might be helpful. They have always acted promptly, with integrity

Interested in learning more? We'd love to hear from you.
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