Birchall Tea is delighted to announce a new partnership with Tusk, an esteemed African wildlife conservation charity that accelerates the impact of African-driven wildlife conservation.
Birchall’s Great Rift Tea is the UK’s most awarded tea for taste and from 1st July 2024, for every purchase of Great Rift and Decaf Everyday 80s tea bags, 5p will be donated directly to Tusk. This initiative underscores Birchall Tea's commitment to sustainable and ethical practices while supporting Tusk’s vital African wildlife conservation efforts.
The collaboration aims to raise significant funds to aid Tusk's mission to help increase awareness, funding and wider support for Tusk conservation partners’ efforts across Africa. Birchall’s black teas are sourced exclusively from East Africa, which has the perfect tea growing conditions due to heavy rainfall and rich volcanic soil, resulting in the best tasting English Breakfast teas. Birchall Tea's donations will directly contribute to Tusk’s efforts to protect endangered species, conserve habitat, enhance biodiversity, promote human-wildlife coexistence and deliver environmental education.
"We are thrilled to partner with Tusk and contribute to their incredible work in wildlife conservation," said Daniel Graham, Managing Director of Birchall Tea. "Our Great Rift and Decaf Everyday teas are enjoyed by many, capturing the freshness and delicious taste of Kenya’s Great Rift Valley, and now each cup can make a difference in preserving Africa's natural heritage."
To celebrate the launch of the Birchall/Tusk partnership, Birchall Tea will be offering a special promotion. From 1st July to 31st July 2-24, customers will be able to enjoy a 20% discount on all purchases made through the Birchall Tea website (birchalltea.co.uk). This exclusive offer allows tea lovers to stock up on their favourite blends while supporting a worthy cause.
Dan Bucknell, Executive Director of Tusk, expressed his enthusiasm for the partnership: "Tusk is excited to collaborate with Birchall Tea and are grateful for their generous support. The funds raised through this initiative will play a crucial role in our conservation projects, and will help to ensure the protection of endangered species in partnership with communities across Africa."
Birchall Tea’s core retail packs, including the Great Rift and Decaf Everyday 80s tea bags, are available at major retailers such as Ocado, Booths, Amazon, and Selfridges, in addition to the Birchall Tea website. With every purchase, customers are not only enjoying high-quality tea but also supporting Tusk’s vision: an Africa in which biodiversity flourishes and people thrive.
For more information on Birchall Tea’s partnership with Tusk and to take advantage of the 20% promotion, visit birchalltea.co.uk.
*COMING SOON* Birchall and Tusk are collaborating on an exciting new tea launch together, to arrive later this summer….